Written on 7/10/24
“How’s your business going now?”
It's a good question I get asked often. To this I would say, it's going okay. But more importantly, I feel content.
I’ve said it several times in prior posts, but I really did want to start off the year just feeling so ready to GROW my business - do some of those strategic marketing things, update my products, think about my numbers so that I’d improve my profit margins better, etc. But ever since our neverending bouts of sicknesses that totally killed my spirit so much to the point where I even considered stopping this business altogether, my perspective changed from that initial gusto I had - and I think for the better. I was already burnt out at the start of the year. Feeling sick and having sick kids only highlighted for me what was most important in my life. This isn’t even the job I rely on to make money - I do, in fact, have a day job that I find very fulfilling and impactful - one that I almost never post stories on. I know I’m doing something good for a lot of people who are off the social media lens. All to say, I’m in a very fortunate situation where I can continue to see my business as a “for fun” kind of light, and in that sense, care less about the silly algorithms, care less if I don’t have some sales I might have hoped for, and continue to daydream about fun things that I want to make.
I also just feel immensely grateful for my very tiny audience - at moments, yes, I do do the comparison thing with my peers who have much greater following and sales - but also, I never thought I’d get to where I am now, where the amount of strangers buying my stuff is greater than the number of friends/acquaintances who purchased from me during my earlier before-this-officially-became-a-business days. And knowing that gives me confidence and trust in myself that I do have products that people like and that I do have the potential to grow it more if my bandwidth and time for this work grows in the future (which we anticipate would parallel to the growth of my kids - as they get bigger, I start to gain more time for myself again, hopefully).
So at this moment, I feel very content with the way things are. If I’m able to produce more products to sell, amazing. If I’m not and sales are the same right now as last years, I’m equally grateful and happy.